We are looking for a creative and strategic Social Media Marketing Executive to manage our company’s online presence by developing and implementing engaging social media strategies. The ideal candidate will have a passion for social media, excellent communication skills, and a strong understanding of digital marketing trends. You will be responsible for creating content, managing social media campaigns, analyzing performance metrics, and ensuring that our social media channels reflect our brand values.

The best Social Media Marketing Executives are proactive, stay ahead of industry trends, and can effectively engage with our audience to build brand awareness and loyalty.

Job Roles & Responsibilities:

• Developing, implementing, and managing social media strategies across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, etc.).
• Creating engaging content including text, images, videos, and infographics for social media posts.
• Managing social media campaigns from concept to execution, ensuring alignment with overall marketing goals.
• Monitoring social media accounts, responding to comments and messages, and engaging with followers to build a community.
• Analyzing social media performance metrics and generating reports to assess the effectiveness of campaigns.
• Staying updated on the latest social media trends, tools, and best practices.
• Collaborating with designers, content creators, and other marketing team members to ensure consistent branding and messaging.
• Running paid social media campaigns and optimizing them for maximum ROI.
• Conducting competitor analysis and staying informed about industry developments.
• Developing and maintaining a social media content calendar to ensure timely and relevant posts.
• Ensuring compliance with platform-specific guidelines and legal requirements.

Social Media Marketing Executive Requirements:

• Proven experience as a Social Media Marketing Executive or similar role.
• Strong understanding of social media platforms, tools, and best practices.
• Excellent written and verbal communication skills.
• Creativity and ability to think outside the box.
• Strong analytical skills and ability to interpret data to optimize performance.
• Familiarity with social media advertising and tools like Facebook Ads Manager, Instagram Insights, LinkedIn Campaign Manager, etc.
• Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
• Team player with excellent collaboration skills.

Tools and Technologies:

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Graphic design tools (e.g., Canva, Adobe Creative Suite).
• Social media analytics tools (e.g., Google Analytics, Socialbakers).
• Advertising platforms (e.g., Facebook Ads, LinkedIn Campaign Manager).

Development Methodologies Knowledge:

• Basic understanding of digital marketing methodologies including SEO, SEM, and content marketing.

Perks and Benefits:

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and career advancement.
• A creative and dynamic work environment.

What’s in it for you?

• The opportunity to work on diverse social media campaigns and make a real impact on the company’s online presence.
• The ability to collaborate with a talented team of marketing professionals.
• The chance to stay at the forefront of digital marketing trends and continuously enhance your skills.

An applicant must be a strong fit with Technothinksup core values:

• Honesty, integrity, and fairness.
• Respect for individual ability, creativity, and diversity.
• Teamwork and open communication.
• Passion and commitment.
• Enjoyment of work and life.

Educational Qualification:

• UG: Bachelor’s degree in Marketing, Communication, or related fields.

Job Location:

• Work From Home

Employment Type:

• Full Time Permanent